Principal Securities, Inc. is a large advisory firm based in Des Moines. It manages $6.11 billion of regulatory assets for 31,797 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.
Principal Securities provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.
The assets under management (AUM) of Principal Securities, Inc. is $6.11 billion. The firm's AUM has grown by 277% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.
The advisory firm has several streams of revenue. Clients pay Principal Securities, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.
The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Nora Mary Everett is individuals with 25,690 clients and $4.55 billion of assets under management. Among the 9 most similar advisory firms, Principal Securities has the highest percentage of individuals out of all clients.
The amount of regulatory assets under management is $6.1 billion for 26,641 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.
Principal Securities doesn't advise any private funds.
The company employs 1,603 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 1,453 employees are registered as investment adviser representatives with the state securities authorities.
There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.
Nora Mary Everett has been acting as President since 1 Jun 2008. Amy Christine Friedrich joined the executive team most recently as the Director.
The principal office where Principal Securities, Inc. performs its advisory services is located at 655 9 Th Street, Des Moines, IA 50309 The mailing address of the firm is 711 High Street, Des Moines, IA 50392 0200. An additional office of the firm is in Addison, TX. It doesn’t run an office outside of the United States.
You can reach the main office by calling the phone number 888-774-6267 or by fax 515-235-9235. The normal business hours are 8:00 - 5:00 on Monday - Friday. You can find more information about the New York firm at principal.com.