Peninsula Wealth, LLC (San Francisco)

Name: Peninsula Wealth, LLC
Address: 350 Townsend Street, Suite 411, San Francisco, CA, 94107
Telephone: (415) 678-5360

Peninsula Wealth, LLC is a large advisory firm based in San Francisco. It manages $330.21 million of regulatory assets for 659 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of California, Hawaii, and Texas.

Peninsula Wealth provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Peninsula Wealth: assets under management

The assets under management (AUM) of Peninsula Wealth, LLC is $330.21 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 650% since the beginning of its operation, and $3.1 million of the total AUM is attributable to clients outside of the United States.

The firm manages $330.21 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $501.07 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 47% of the total AUM. The second-largest asset type is state and local bonds, which make up 35% of the firm’s portfolio. Investments in investment and business development companies form 12% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Peninsula Wealth, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Peninsula Wealth serves?

The only and largest group of clients of Peninsula Wealth is high net worth individuals with 109 clients and $330.21 million of assets under management. Among the 6 most similar advisory firms, Peninsula Wealth has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $330.21 million for 109 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Peninsula Wealth doesn't advise any private funds.

Careers at Peninsula Wealth, LLC

The company employs 4 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Rahul Shah	Principal & chief compliance officer	1 Jan 2010	50% - 75%	4520651
Tejal Shah	Principal	1 Jan 2010	50% - 75%	5118939
Rahul Niranjan Shah	Managing member & chief compliance officer	1 Jan 2010	50% - 75%	4520651
Tejal Turakhia Shah	Managing member	1 Jan 2010	50% - 75%	5118939
Rahul Niranjan Shah	Managing member & chief compliance officer	1 Feb 2010	50% - 75%	4520651
Tejal Turakhia Shah	Managing member	1 Feb 2010	50% - 75%	5118939
Kristina Marie Ventura	Director of operations	1 Jun 2011	Other	4194196

Based in San Francisco

The principal office where Peninsula Wealth, LLC performs its advisory services is located at 350 Townsend Street, Suite 411, San Francisco, CA 94107, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (415) 678-5360. The normal business hours are 9:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at peninsulawealth.com.