Npj Asset Management LLP (London)


Npj Asset Management LLP is a large advisory firm based in London. It manages $384.22 million of regulatory assets for 3 client accounts. It has been registered with the SEC as an adviser since 2006.

Npj Asset Management provides portfolio management for pooled investment vehicles and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Npj Asset Management: assets under management

The assets under management (AUM) of Npj Asset Management LLP is $384.22 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 220% since the beginning of its operation, and $384.22 million of the total AUM is attributable to clients outside of the United States.


The firm manages $384.22 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $128.07 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Npj Asset Management LLP for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Npj Asset Management serves?

The only and largest group of clients of Npj Asset Management is pooled investment vehicles with 3 clients and $384.22 million of assets under management. Among the 9 most similar advisory firms, Npj Asset Management has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $384.22 million for 3 clients. 100% of the firm’s clients are foreign persons or businesses.

Npj Asset Management also advises several private funds. Namely, one hedge fund. The minimum investment commitment required of non-related persons is $250,000 for each fund.

Careers at Npj Asset Management LLP

The company employs 6 people that are either part- or full-time employees. 83 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Peter Johnson Partner 1 Dec 2005 50% - 75% 5166361
Nicholas Anthony Donatus Johnson Partner 1 Dec 2005 50% - 75% 5166364
John Edward Allum Chief operating officer & chief compliance officer 1 Apr 2010 Other 2386024
John Anthony Allum Chief operating officer & chief compliance officer 1 Apr 2010 Other 2386024
Yau Loc Chia Partner 1 Mar 2014 Other 6334572
William John Howard Gould Partner 1 Mar 2014 Other 6334573

Based in London

The principal office where Npj Asset Management LLP performs its advisory services is located at 178 Brompton Road, London, Sw3 1 Hq, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 44 20 7351 9832 or by fax 44 20 7052 8445. The normal business hours are 8a.m to 6p.m g.m.t on Monday - Friday.