Primevest Financial Services, Inc. (St Cloud)


Primevest Financial Services, Inc. is a large advisory firm based in St Cloud. It manages $776.1 million of regulatory assets for 3,929 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

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Primevest Financial Services provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Primevest Financial Services: assets under management

The assets under management (AUM) of Primevest Financial Services, Inc. is $776.1 million. The firm's AUM has grown by 18% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $166.86 million in discretionary accounts and $609.24 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $126.41 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $233.51 thousand.
Primevest Financial Services has custody of $776.1 million in cash and securities for 3,929 clients in total and acts as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Primevest Financial Services, Inc. for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Primevest Financial Services, Inc.

Robert Charles Sallpante has been acting as President since 1 Dec 1999. James Walter Shay joined the executive team most recently as the Head Of Risk Management.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Kevin Paul Maas Vp compliance, asst. secretary 1 Apr 1994 Other 2692487
Reliastar Financial Corp. Sole shareholder 1 Oct 1996 75% - 100% 41-1620373
Leann Renee Rummelmccool Vp 1 Feb 1998 Other 1965155
Leann Renee Rummel Vice president and national sales director 1 Feb 1998 Other 1965155
Margaret Jane Hill Asst. secretary 1 Apr 1998 Other xxx-xx-xxxx
Gregory Alan Olson Asst. secretary 1 Apr 1998 Other 2692482
Loralee Ann Renelt Asst. secretary 1 Apr 1998 Other xxx-xx-xxxx
Randall Lee Ciccati President, ceo, director 1 Jul 1998 Other 1569353
Christopher Jon Reinholz Asst. vp 1 Sep 1998 Other 1961258
Kimberley Ann Holweger Asst. vp 1 Mar 1999 Other 1572778
Jean Marie Lund Asst. vp and treasurer 1 Nov 1999 Other 1995478
Robert Charles Sallpante Director 1 Dec 1999 Other xxx-xx-xxxx
Valerie Ann Arendell Vice president 1 Oct 2000 Other 1181763
Paul Edward Woodward Vice president 1 Oct 2000 Other 2003231
Paula Cludray Engelke Asst. secretary 1 Jan 2001 Other 3097166
Colleen Mary Hahn Assistant vice president 1 Jun 2001 Other 3049094
Edward Bruce Miller Vice president 1 Aug 2001 Other 1680275
Boyd George Combs Senior vice president, tax 1 Oct 2001 Other 41-1483314
Allissa Archer Obler Assistant secretary 1 Oct 2001 Other 41-1483314
Rebecca A Schoff Assistant secretary 1 Oct 2001 Other 41-1483314
Glenn Allan Black Tax officer 1 Oct 2001 Other 41-1483314
Joseph J Elmy Tax officer 1 Oct 2001 Other 41-1483314
G Michael Fell Tax officer 1 Oct 2001 Other 41-1483314
James Taylor Tax officer 1 Oct 2001 Other 41-1483314
William Zolkowski Tax officer 1 Oct 2001 Other 41-1483314
Glenn Black Tax officer 1 Oct 2001 Other xxx-xx-xxxx
George Michael Fell Tax officer 1 Oct 2001 Other xxx-xx-xxxx
Clinton Sr Williams Executive vice president, coo 1 Oct 2001 Other 2479051
Ladonna Jean Dillon Asst. vp 1 Oct 2001 Other 1076897
Miles Zev Gordon Director 1 Nov 2001 Other xxx-xx-xxxx
Mark Paul Shelson Vice president/ chief financial officer 1 Jun 2002 Other 1819252
John Stephen Simmers Director/ chairman 1 Jun 2002 Other xxx-xx-xxxx
Frederick Charles Litow Vice president 1 Oct 2002 Other 1205901
Joseph James Elmy Vice president, tax 1 Nov 2002 Other 4768240
Terry Owens Tax officer 1 Nov 2002 Other xxx-xx-xxxx
Inc. Lion Connecticut Holdings Sole shareholder 1 Dec 2002 75% - 100% 02-0488491
John Stephen Simmers Director/ vice president 1 Jan 2003 Other xxx-xx-xxxx
David Scott Pendergrass Senior vice president/ treasurer 1 Jan 2003 Other xxx-xx-xxxx
Jackie Lisa Figliola Vice president 1 Jan 2003 Other xxx-xx-xxxx
Cynthia A Hamel Vice president 1 Jan 2003 Other xxx-xx-xxxx
Jack Raymond Jr Handy Vice president 1 Jan 2003 Other xxx-xx-xxxx
Norman Mark Marr Vice president 1 Jan 2003 Other xxx-xx-xxxx
Frederick Charles Litow Vice president and assistant treasurer 1 Jan 2003 Other xxx-xx-xxxx
Renee Evelyn Mckenzie Vice president, assistant treasurer and assistant secretary 1 Jan 2003 Other xxx-xx-xxxx
Stanley Robert Smiley Vice president 1 Mar 2004 Other 3004604
Cynthia A Hamel Director 1 Sep 2004 Other xxx-xx-xxxx
Norman Mark Marr Director, vice president 1 Sep 2004 Other xxx-xx-xxxx
Valerie Gay Brown Director, vice president 1 Sep 2004 Other 4619265
Kerry Elizabeth Cunningham Director 1 Sep 2004 Other 4466477
Stanley Robert Smiley Vice president 1 Apr 2005 Other 3004604
Diana Cavender Assistant secretary 1 Apr 2005 Other xxx-xx-xxxx
Dawn Peck Vice president, assistant treasurer 1 Apr 2005 Other 4822915
David Scott Pendergrass Vice president, treasurer 1 Apr 2005 Other 4346314
Edwina Steffer Assistant secretary 1 Apr 2005 Other xxx-xx-xxxx
Valerie Gay Brown Director, vice president 1 Apr 2005 Other 4619265
Terry Owens Tax officer 1 Apr 2005 Other xxx-xx-xxxx
Catherine Mccormack Bonneau Chief operating officer, vice president 1 Dec 2005 Other 2899706
Joy Michelle Benner Secretary 1 Feb 2006 Other xxx-xx-xxxx
Randall Price Assistant secretary 1 Feb 2006 Other xxx-xx-xxxx
Melissa Skinner Assistant secretary 1 Feb 2006 Other xxx-xx-xxxx
Sean Patrick Casey Vice president, director of business development 1 Aug 2006 Other 2156290
Susan M. Vega Assistant secretary 1 Jan 2007 Other xxx-xx-xxxx
Glenn Black Tax officer 1 Jan 2007 Other xxx-xx-xxxx
Kevin Michael Laraia Director 1 Mar 2007 Other 2456743
Kerry Elizabeth Cunningham Director 1 Mar 2007 Other 4466477
Michael Dennis Burns Chief compliance officer 1 May 2008 Other 2030617
Inc. Cetera Financial Group Shareholder; 100% of common stock 1 Jan 2010 75% - 100% 30-0588666
Valerie Gay Brown Director and chairman 1 Feb 2010 Other 4619265
Gregory Alan Olson Assistant secretary 1 Feb 2010 Other xxx-xx-xxxx
Barnaby James Grist Director and vice president 1 Oct 2010 Other 3220850
Cynthia A Hamel Vice president 1 Oct 2010 Other 3014361
James Walter Shay Head of risk management 1 Apr 2012 Other 3247381
Bryan K Jacobsen Advisory cco 1 Apr 2012 Other 3055957

Indirect Owners

The SEC currently registers 11 indirect owners.

Name Entity Date acquired Ownership Employer ID
Ing Verzekeringen Nv Sole shareholder 1 Dec 1963 75% - 100%
Ing Insurance International Bv Sole shareholder 1 Apr 1977 75% - 100%
Ing Groep Nv Sole shareholder 1 Mar 1991 75% - 100%
Inc. Ing America Insurance Holdings Sole shareholder 1 Sep 2000 75% - 100% 52-1222820
Donald Baird Marron Sole member 1 Mar 2001 75% - 100% 320532
L.P. Lightyear Fund Ii Gp General partner 1 Aug 2005 75% - 100% 20-3852817
Llc Lightyear Fund Ii Gp Holdings General partner 1 Aug 2005 75% - 100% 20-3852557
Llc Marron & Associates Managing member 1 Aug 2005 75% - 100% 13-4146065
Llc Chestnut Venture Holdings Sole member 1 Dec 2007 75% - 100% 13-4162378
Inc. Cetera Financial Holdings Shareholder; 100% of common stock 1 Nov 2009 75% - 100% 30-0588663
L.P. Lightyear Fund Ii Shareholder; 99.736% of common stock 1 Nov 2009 75% - 100% 20-3859450

Based in St Cloud

The principal office where Primevest Financial Services, Inc. performs its advisory services is located at 400 First St South Ste 300, St Cloud, MN 56301 3600 The mailing address of the firm is P.O. Box 283, St. Cloud, MN 56302. An additional office of the firm is in El Monte, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 320-656-4300 or by fax 320-656-4391. The normal business hours are 8 a.m. - 5 p.m. on Monday - Friday. You can find more information about the New York firm at www.primevest.com.