Merced Capital, L.P. (Minnetonka)


Merced Capital, L.P. is a large advisory firm based in Minnetonka. It manages $1.75 billion of regulatory assets for 8 client accounts. It has been registered with the SEC as an adviser since 2014.

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Merced Capital provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Merced Capital: assets under management

The assets under management (AUM) of Merced Capital, L.P. is $1.75 billion, all of which is managed in discretionary accounts. The firm's AUM has gone down by -19% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $1.75 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $219.01 million each.
Merced Capital has custody of $1.75 billion in cash and securities for 8 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Merced Capital, L.P. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Merced Capital serves?

The only and largest group of clients of Merced Capital is pooled investment vehicles with 8 clients and $1.75 billion of assets under management. Among the 13 most similar advisory firms, Merced Capital has the 3rd highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $1.75 billion for 8 clients. None of the firm’s clients are foreign persons or businesses.

Merced Capital also advises several private funds. Namely, seven hedge funds and one private equity fund. The minimum investment commitment required of non-related persons ranges from $0 to $5,000,000.

Careers at Merced Capital, L.P.

The company employs 39 people that are either part- or full-time employees. 41 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Michael James Frey Limited partner 1 Nov 1988 25% - 50% 1448993
Thomas Gerard Rock Chief legal officer and chief compliance officer 1 Apr 2005 Other 5078188
Joel W Anderson Chief financial officer 1 Apr 2008 Other 5518242
David Alan Ericson Managing partner 1 Jan 2010 Other 1737010
Llc Series E Of Merced Capital Partners General partner 1 May 2013 Other 46-2267073
Stuart B Brown Managing director 1 Jun 2013 Other 6192323
Hendrik Jan Vroege Managing director 1 Jun 2013 Other 2983753
Vincent Callahan Vertin Managing director 1 Jun 2013 Other 3133430

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
Joel W Anderson Member 1 May 2013 Other 5518242
Stuart B Brown Member 1 May 2013 Other 6192323
Thomas Gerard Rock Member 1 Jun 2013 Other 5078188
David Alan Ericson Member 1 Jun 2013 Other 1737010

Based in Minnetonka

The principal office where Merced Capital, L.P. performs its advisory services is located at Suite 200, Minnetonka, MN 55305, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 952-476-7200 or by fax 952-476-7201. The normal business hours are 09:00 to 17:00 on Monday - Friday. You can find more information about the New York firm at mercedcapital.com and its LinkedIn profile.