Equity Assets Management, Inc. (Steamboat Springs)


Equity Assets Management, Inc. is an adviser based in Steamboat Springs. It manages $7.62 million of regulatory assets for 171 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Colorado, Florida, and 4 other states.

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Equity Assets Management provides portfolio management for individuals and small businesses and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Equity Assets Management: assets under management

The assets under management (AUM) of Equity Assets Management, Inc. is $7.62 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -80% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $7.62 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $44.59 thousand each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Equity Assets Management, Inc. for their services and products based on a percentage of assets under management, commissions, and performance-based fees. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Equity Assets Management, Inc.

Wallace Neal Jordan has been acting as President since 1 Nov 2001. Gordon A Gundaker joined the executive team most recently as the Director.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Inc. Jordan American Holdings Owner 1 Oct 2000 75% - 100% 65-0142815
Inc. Gundaker/Jordan American Holdings Owner 1 Oct 2000 75% - 100% 65-0142815
Wallace Neal Jordan President / director 1 Dec 2000 Other 1501163
Charles Richard Clark Vice president, director 1 Dec 2000 Other 2248616
Albert John Elko Secretary, treasurer, director 1 Dec 2000 Other 3068248
Charles Richard Clark President, vice president, secretary, trasurer, director 1 Jun 2001 Other 2248616
Wallace Neal Jordan Ceo/cfo/cco/pres./director 1 Nov 2001 Other 1501163
Wallace Neal Jordan President, vice president, secretary treasurer 1 Nov 2002 Other 1501163

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc Jordan American Holdings Owner 1 Oct 2000 75% - 100% 65-0142815
Gordon A Gundaker Director 1 Sep 2002 25% - 50% 1073033
Gordon A Gundaker Director 1 Sep 2003 25% - 50% 1073033

Based in Steamboat Springs

The principal office where Equity Assets Management, Inc. performs its advisory services is located at 2155 Resort Drive, Steamboat Springs, CO 80487, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 970-879-1189 or by fax 970-879-1272. The normal business hours are 9:30-4:30 est on Monday - Friday. You can find more information about the New York firm at www.equityassets.com.