Pricoa Asset Management, Inc. (Newark)


Pricoa Asset Management, Inc. is a large advisory firm based in Newark. It manages $236.04 million of regulatory assets for 11 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 44 other states.

Pricoa Asset Management provides portfolio management for pooled investment vehicles and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Pricoa Asset Management: assets under management

The assets under management (AUM) of Pricoa Asset Management, Inc. is $236.04 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.


The firm manages $236.04 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $21.46 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pricoa Asset Management, Inc. for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Prudential Asset Management Holding Company Sole shareholder 1 Jun 2000 75% - 100% 22-3734538
Inc. Prudential Financial Sole shareholder 1 Dec 2001 75% - 100% 22-3703799

Based in Newark

The principal office where Pricoa Asset Management, Inc. performs its advisory services is located at Gateway Center Two, Newark, NJ 07102 4077, which is also the mailing address of the firm. An additional office of the firm is in Woodland Hills, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 973-367-1388 or by fax 973-367-8560. The normal business hours are 9:00 a.m. - 5:00 p.m. on Monday - Friday.