Peterson Partners, Inc. (Salt Lake City)

Name: Peterson Partners, Inc.
Address: 2755 E. Cottonwood Parkway, Salt Lake City, UT, 84121
Telephone: 801-417-0748

Peterson Partners, Inc. is a large advisory firm based in Salt Lake City. It manages $1.43 billion of regulatory assets for 15 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdictions of California and Utah.

Peterson Partners provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Peterson Partners: assets under management

The assets under management (AUM) of Peterson Partners, Inc. is $1.43 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 374% since the beginning of its operation, and $361.59 million of the total AUM is attributable to clients outside of the United States.

The firm manages $1.43 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $95.02 million each.

Peterson Partners has custody of $1.43 billion in cash and securities for 15 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Peterson Partners, Inc. for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Peterson Partners serves?

The only and largest group of clients of Peterson Partners is pooled investment vehicles with 15 clients and $1.43 billion of assets under management. Among the 10 most similar advisory firms, Peterson Partners has the 3rd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $1.43 billion for 15 clients. 13% of the firm’s clients are foreign persons or businesses.

Peterson Partners also advises several private funds. Namely, three real estate funds, nine private equity funds, and three venture capital funds. The minimum investment commitment required of non-related persons ranges from $0 to $2,000,000.

Careers at Peterson Partners, Inc.

The company employs 43 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Joel C Peterson	Partner	1 Aug 1995	25% - 50%	5526837
Jordan Clements	Partner, ceo	1 Aug 1995	Other	5526849
Joel Clinton Peterson	Founder/shareholder (of peterson partners, inc.)	1 Sep 1995	50% - 75%	5526837
Rick Stratford	Partner, cfo	1 Aug 2001	Other	5526839
Quentin Laurance Cook	Chief compliance officer, partner	1 Jun 2006	Other	5526667
James B Nelson	Partner	1 Dec 2007	Other	5526851
Anthony Horsley	Principal	1 Jan 2008	Other	5526852
Joel Clinton Peterson	Managing member (of peterson venture partners, llc)	1 Dec 2008	25% - 50%	5526837
Daniel Staker Peterson	Managing member (of peterson venture partners, llc)	1 Dec 2008	50% - 75%	5670829
Brandon Kronrad Cope	Managing member (of peterson venture partners, llc)	1 Dec 2008	Other	5670904
Daniel Staker Peterson	Chief compliance officer	1 Sep 2010	Other	5670829
Brandon Kronrad Cope	Vice-president (of peterson partners, inc.)	1 Sep 2010	Other	5670904
Weston Warner Whitman	Member (of whitman/peterson, llc)	1 Jan 2012	Other	6028846
Llc Whitman Real Estate Holdings	Managing member (of whitman/peterson, llc)	1 Jan 2012	25% - 50%	37-1646678
Llc Jcp Real Estate I	Managing member (of whitman/peterson, llc)	1 Jan 2012	25% - 50%	27-2147984
Daniel Staker Peterson	Office managing partner/ shareholder (of peterson partners, inc.)	1 Jan 2012	Other	5670829
Brandon Kronrad Cope	Partner/ shareholder (of peterson partners, inc.)	1 Jan 2012	Other	5670904
Heather Madsen Jensen	Compliance officer (of whitman/peterson, llc)	1 Jan 2012	Other	6029512
Ben J Capell	Member (of peterson venture partners, llc)	1 Feb 2012	Other	6318722
Joseph Maurice Dibartolo	Chief compliance officer - peterson partners inc. & all relying advisors	1 Oct 2013	Other	1626360
Joel Clinton Peterson	Executive chairman of peterson partners inc./managing director	1 Mar 2014	50% - 75%	5526837
Brandon Kronrad Cope	Partner (of peterson partners, inc.)	1 Mar 2014	Other	5670904
Clinton Randall Peterson	Chief executive officer, president, managing director (of peterson partners inc.)	1 Mar 2014	Other	6317921
Daniel Staker Peterson	Chief administrative officer & managing director (of peterson partners, inc.)	1 Mar 2014	Other	5670829
Eric David Noble	Chief financial officer, chief compliance officer - peterson partners inc. & all relying advisors	1 Dec 2014	Other	6428293
Matthew C Day	Partner (of peterson partners, inc.)	1 Jan 2015	Other	5201705
Marc A Fuller	Partner (of peterson partners, inc.)	1 Dec 2015	Other	6210977
Robert Scott Hansen	Partner (of peterson partners, inc.)	1 Dec 2015	Other	3271588
Llc Peterson Real Estate Investments Ii	Managing member (of whitman/peterson, llc)	1 Jul 2016	25% - 50%	81-4120896

Indirect Owners

The SEC currently registers 4 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Robert Adams Whitman	Owner/managing member	1 Nov 2010	75% - 100%	6029515
Peterson Real Estate Investments Llc	Owner/managing member	1 Dec 2011	75% - 100%	30-0712155
Joel Clinton Peterson	Owner/managing member	1 Dec 2011	75% - 100%	5526837
Joel Clinton Peterson	Owner/managing member	1 Jul 2016	75% - 100%	5526837

Based in Salt Lake City

The principal office where Peterson Partners, Inc. performs its advisory services is located at 2755 E. Cottonwood Parkway, Salt Lake City, UT 84121, which is also the mailing address of the firm. An additional office of the firm is in Westlake Village, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 801-417-0748 or by fax 844-270-1746. The normal business hours are 8:30 am - 5pm mst on Monday - Friday. You can find more information about the New York firm at petersonpartners.com.