Newoak Asset Management LLC (New York)


Newoak Asset Management LLC is a large advisory firm based in New York. It manages $121 million of regulatory assets for 1 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of Connecticut and New York.

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Newoak Asset Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Newoak Asset Management: assets under management

The assets under management (AUM) of Newoak Asset Management LLC is $121 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -70% since the beginning of its operation, and $121 million of the total AUM is attributable to clients outside of the United States.


The firm manages $121 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $121 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Newoak Asset Management LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Newoak Asset Management serves?

The only and largest group of clients of Newoak Asset Management is pooled investment vehicles with 1 clients and $121 million of assets under management. Among the 9 most similar advisory firms, Newoak Asset Management has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $121 million for 1 clients. 100% of the firm’s clients are foreign persons or businesses.

Newoak Asset Management also advises several private funds. Namely, one hedge fund. The minimum investment commitment required of non-related persons is $1,000,000 for each fund.

Careers at Newoak Asset Management LLC

The company employs 6 people that are either part- or full-time employees. 83 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Laurence Frischling joined the executive team most recently as the Shareholder, Managing Member.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Ron D'vari Chief executive officer 1 Jun 2009 Other 4507652
James Laurence Frischling President, chief compliance officer 1 Jun 2009 Other 2533617
Newoak Capital Llc Sole shareholder of applicant, managing member 1 Jun 2009 75% - 100% 26-2063659

Indirect Owners

The SEC currently registers 3 indirect owners.

Name Entity Date acquired Ownership Employer ID
Newoak Capital Holdings L.P. Sole shareholder, managing member 1 Jun 2009 75% - 100% 27-0632677
Newoak General Partners Llc General partner 1 Jun 2009 Other 27-0632480
James Laurence Frischling Shareholder, managing member 1 Dec 2017 Other 2533617

Based in New York

The principal office where Newoak Asset Management LLC performs its advisory services is located at 575 Fifth Avenue, 15 Th Fl., New York, NY 10017, which is also the mailing address of the firm. An additional office of the firm is in Danbury, CT. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212 209 0850 or by fax 212 209 0704. The normal business hours are 9:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at newoak.com.