Harmony Financial Advisors, LLC (New York)

Name: Harmony Financial Advisors, LLC
Address: 60 East 8 Th Street, Suite 26 F, New York, NY, 10003
Telephone: 212-677-6100

Harmony Financial Advisors, LLC is a mid-sized advisory firm based in New York. It manages $46.65 million of regulatory assets for 41 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California and New York.

Harmony Financial Advisors provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Harmony Financial Advisors: assets under management

The assets under management (AUM) of Harmony Financial Advisors, LLC is $46.65 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 55% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $46.65 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.14 million each.

Investments

The firm invests in exchange traded securities the most. They account for 95% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Harmony Financial Advisors, LLC for their services and products based on a percentage of assets under management and hourly charges. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Harmony Financial Advisors serves?

The only and largest group of clients of Harmony Financial Advisors is high net worth individuals with 17 clients and $45.36 million of assets under management. Among the 4 most similar advisory firms, Harmony Financial Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $45.36 million for 17 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Harmony Financial Advisors doesn't advise any private funds.

Careers at Harmony Financial Advisors, LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Judith Sidney Haselton	Chief compliance officer	1 Dec 2005	75% - 100%	1139308

Based in New York

The principal office where Harmony Financial Advisors, LLC performs its advisory services is located at 60 East 8 Th Street, Suite 26 F, New York, NY 10003, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-677-6100 or by fax 917-591-6702. The normal business hours are 9:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at harmonyfinancial.com.