Baugh & Associates, LLC (Atlanta)


Baugh & Associates, LLC is a large advisory firm based in Atlanta. It manages $153.16 million of regulatory assets for 388 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdiction of Georgia.

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Baugh & Associates provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Baugh & Associates: assets under management

The assets under management (AUM) of Baugh & Associates, LLC is $153.16 million. The firm's AUM has grown by 122% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $153.16 million in discretionary accounts and $907 in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $397.81 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $302.33.

Investments

The firm invests in exchange traded securities the most. They account for 81% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 11% of the firm’s portfolio. Investments in investment grade corporate bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Baugh & Associates, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Baugh & Associates serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Baugh & Associates is high net worth individuals with 43 clients and $126.78 million of assets under management. Among the 10 most similar advisory firms, Baugh & Associates has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $153.16 million for 149 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Baugh & Associates doesn't advise any private funds.

Careers at Baugh & Associates, LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Larry Jack Baugh Owner/chief compliance officer 1 Jan 2005 75% - 100% 4340364

Based in Atlanta

The principal office where Baugh & Associates, LLC performs its advisory services is located at 6065 Roswell Rd, Atlanta, GA 30328, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-256-0268 or by fax 404-256-1154. The normal business hours are 8:30 - 5:00 on Monday - Friday. You can find more information about the New York firm at baughandassociates.com.