Hardy Reed, LLC (Tupelo)

Name: Hardy Reed, LLC
Address: 101 S. Front Street, Tupelo, MS, 38804
Telephone: 662-823-4722

Hardy Reed, LLC is a large advisory firm based in Tupelo. It manages $966.6 million of regulatory assets for 272 client accounts. It has been registered with the SEC as an adviser since 2011 and has operated in the jurisdictions of Alabama, California, Georgia, and 5 other states.

Hardy Reed provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and consulting. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Hardy Reed: assets under management

The assets under management (AUM) of Hardy Reed, LLC is $966.6 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 433% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $966.6 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $3.55 million each.

Hardy Reed has custody of $253.78 million in cash and securities for 166 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 68% of the total AUM. The second-largest asset type is exchange traded securities, which make up 24% of the firm’s portfolio. Investments in other assets form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Hardy Reed, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients John Cazort Hardy serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of John Cazort Hardy is high net worth individuals with 82 clients and $425.13 million of assets under management. Among the 10 most similar advisory firms, Hardy Reed has the 5th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $966.6 million for 272 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Hardy Reed doesn't advise any private funds.

Careers at Hardy Reed, LLC

The company employs 11 people that are either part- or full-time employees. 55 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

John Cazort Hardy has been acting as President since 1 Aug 2006. Kevin Sean Woodard joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
George Scott Reed	Chief executive officer	1 Aug 2006	50% - 75%	1427225
John Cazort Hardy	President	1 Aug 2006	50% - 75%	1063495
Kenneth Louis Mathis	Chief operating officer, chief compliance officer	1 Mar 2012	Other	1006874
Kevin Sean Woodard	Chief compliance officer	1 Sep 2018	Other	2523425

Based in Tupelo

The principal office where Hardy Reed, LLC performs its advisory services is located at 101 S. Front Street, Tupelo, MS 38804 The mailing address of the firm is P.O. Box 437, Tupelo, MS 38802 0437. An additional office of the firm is in Oxford, MS. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 662-823-4722 or by fax 662-823-4720. The normal business hours are 8:00 am to 4:00 pm on Monday - Friday. You can find more information about the New York firm at hardyreed.com.