Cardinal Strategic Wealth Guidance, LLC (Louisville)

Name: Cardinal Strategic Wealth Guidance, LLC
Address: 9500 Ormsby Station Road, Plaza 1, Louisville, KY, 40223
Telephone: 502-805-3000

Cardinal Strategic Wealth Guidance, LLC is a large advisory firm based in Louisville. It manages $239.1 million of regulatory assets for 727 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Florida, Indiana, Kentucky, and Texas.

Cardinal Strategic Wealth Guidance provides financial planning services, portfolio management for individuals and small businesses, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cardinal Strategic Wealth Guidance: assets under management

The assets under management (AUM) of Cardinal Strategic Wealth Guidance, LLC is $239.1 million. The firm's AUM has grown by 81% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $225.97 million in discretionary accounts and $13.14 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $321.43 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $547.4 thousand.

Cardinal Strategic Wealth Guidance has custody of $18.05 million in cash and securities for 23 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 75% of the total AUM. The second-largest asset type is exchange traded securities, which make up 17% of the firm’s portfolio. Investments in cash and cash equivalents form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cardinal Strategic Wealth Guidance, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cardinal Strategic Wealth Guidance serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Cardinal Strategic Wealth Guidance is high net worth individuals with 65 clients and $189.36 million of assets under management. Among the 9 most similar advisory firms, Cardinal Strategic Wealth Guidance has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $239.1 million for 180 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cardinal Strategic Wealth Guidance doesn't advise any private funds.

Careers at Cardinal Strategic Wealth Guidance, LLC

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Emily Saling	Chief compliance officer	1 Jan 2016	Other	6622360
Eric James Saling	Executive director and manager	1 Apr 2016	50% - 75%	5522503
Jason A Stuber	Chief investment officer and member	1 Apr 2016	Other	4269880
James Allen Saling	Chairman, senior executive, and member	1 Apr 2016	25% - 50%	1780075

Based in Louisville

The principal office where Cardinal Strategic Wealth Guidance, LLC performs its advisory services is located at 9500 Ormsby Station Road, Plaza 1, Louisville, KY 40223, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 502-805-3000. The normal business hours are 8:30am-5:00pm on Monday - Friday. You can find more information about the New York firm at linkedin.com/company/10604944/.