Gainplan LLC (Bloomfield Hills)

Name: Gainplan LLC
Address: 800 W. Long Lake Road, Bloomfield Hills, MI, 48302
Telephone: 248.385.3737

Gainplan LLC is a large advisory firm based in Bloomfield Hills. It manages $230.26 million of regulatory assets for 997 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of California, Florida, Michigan, and 3 other states.

Gainplan provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Gainplan: assets under management

The assets under management (AUM) of Gainplan LLC is $230.26 million. The firm's AUM has grown by 75% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $215.44 million in discretionary accounts and $14.81 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $225.13 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $370.35 thousand.

Gainplan has custody of $158.81 million in cash and securities for 724 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 52% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 44% of the firm’s portfolio. Investments in investment and business development companies form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Gainplan LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gainplan serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Gainplan is high net worth individuals with 62 clients and $119.83 million of assets under management. Among the 12 most similar advisory firms, Gainplan has the 6th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $228.98 million for 329 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Gainplan doesn't advise any private funds.

Careers at Gainplan LLC

The company employs 10 people that are either part- or full-time employees. 70 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jeffrey Wilson Ivory	Managing member	1 Apr 2015	75% - 100%	4849910
Wayne Anthony Bell Warren	Chief compliance officer	1 Apr 2015	Other	4078646

Based in Bloomfield Hills

The principal office where Gainplan LLC performs its advisory services is located at 800 W. Long Lake Road, Bloomfield Hills, MI 48302, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248.385.3737 or by fax 248.385.3752. The normal business hours are 9:00 am - 5:00pm on Monday - Friday. You can find more information about the New York firm at gainplanners.com/.