Appel Asset Management Corporation (Great Neck)


Appel Asset Management Corporation is a large advisory firm based in Great Neck. It manages $60.6 million of regulatory assets for 100 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, New Jersey, and 3 other states.

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Appel Asset Management Corporation provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Appel Asset Management Corporation: assets under management

The assets under management (AUM) of Appel Asset Management Corporation is $60.6 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -61% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $60.6 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $605.99 thousand each.
Appel Asset Management Corporation has custody of $17.37 million in cash and securities for 5 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Appel Asset Management Corporation for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Appel Asset Management Corporation

Gerald Appel has been acting as President since 1 Nov 1995. Marvin Appel joined the executive team most recently as the Chairman, Ceo, Shareholder.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Marvin Appel Chairman 1 Mar 1962 75% - 100% 2843344
Gerald Appel President 1 Nov 1995 Other 4362341
Marvin Appel Chairman, ceo, shareholder 1 Nov 1995 75% - 100% 2843344

Based in Great Neck

The principal office where Appel Asset Management Corporation performs its advisory services is located at 150 Great Neck Rd, Great Neck, NY 11021, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 516-487-7146 or by fax 516-829-1169. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at www.signalert.com.