Cruden Bay Investment Management, LLC (Westlake Village)


Cruden Bay Investment Management, LLC is a large advisory firm based in Westlake Village. It manages $552.4 million of regulatory assets for 297 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of California, Michigan, New York, and Pennsylvania.

Logo

Cruden Bay Investment Management provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and advisory consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Cruden Bay Investment Management: assets under management

The assets under management (AUM) of Cruden Bay Investment Management, LLC is $552.4 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 29% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $552.4 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.86 million each.

Investments

The firm invests in investment and business development companies the most. They account for 54% of the total AUM. The second-largest asset type is state and local bonds, which make up 40% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Cruden Bay Investment Management, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Selwyn Herson serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Selwyn Herson is high net worth individuals with 24 clients and $470.88 million of assets under management. Among the 10 most similar advisory firms, Cruden Bay Investment Management has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $482.49 million for 99 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cruden Bay Investment Management doesn't advise any private funds.

Careers at Cruden Bay Investment Management, LLC

The company employs 3 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Selwyn Herson has been acting as President since 1 Jun 2010. Gp Port Errol Investments joined the executive team most recently as the Managing Member.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Selwyn Herson Chairman 1 Jun 2010 Other 5834746
Jonathan S Herson President 1 Jun 2010 Other 5103079
Selwyn Samuel Herson Chairman 1 Jun 2010 Other 5834746
Jonathan Steven Herson President 1 Jun 2010 Other 5103079
Andrew David Lowenstein Cco/cfo 1 Jan 2015 Other 5207209
Gp Port Errol Investments Managing member 1 Aug 2016 75% - 100% 81-3179274
Inc. Global Consulting Services Managing member 1 Aug 2016 Other 35-2524505

Indirect Owners

The SEC currently registers 7 indirect owners.

Name Entity Date acquired Ownership Employer ID
Selwyn Herson Managing member 1 Jan 1986 75% - 100% 5834746
Selwyn Samuel Herson Managing member 1 Jan 1986 75% - 100% 5834746
Jonathan S Herson Sole proprietor 1 Jan 2016 75% - 100% 5103079
Jonathan Steven Herson Sole proprietor 1 Jan 2016 75% - 100% 5103079
Windsor Park Management Co. General partner 1 Aug 2016 Other 95-4117645
Jon H Cbay General partner 1 Aug 2016 Other xxx-xx-xxxx
Inc. Whins Investments Owner 1 Aug 2016 Other xxx-xx-xxxx

Based in Westlake Village

The principal office where Cruden Bay Investment Management, LLC performs its advisory services is located at 2945 Townsgate Road, Westlake Village, CA 91361, which is also the mailing address of the firm. An additional office of the firm is in Los Angeles, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 805-719-2771 or by fax 805-267-7185. The normal business hours are 8:00 a.m. - 6:00 p.m. on Monday - Friday. You can find more information about the New York firm at cbayinvestments.com.