Minerva Planning Group, Inc. (Decatur)

Name: Minerva Planning Group, Inc.
Address: 315 W. Ponce De Leon Avenue, Decatur, GA, 30030
Telephone: 404-816-6688

Minerva Planning Group, Inc. is a large advisory firm based in Decatur. It manages $104.84 million of regulatory assets for 414 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdictions of Georgia and Texas.

Minerva Planning Group provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Minerva Planning Group: assets under management

The assets under management (AUM) of Minerva Planning Group, Inc. is $104.84 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 313% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $104.84 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $253.24 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 91% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 5% of the firm’s portfolio. Investments in exchange traded securities form 4% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Minerva Planning Group, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Minerva Planning Group serves?

The firm provides services to individuals, other investment advisers, and high net worth individuals. The largest group of clients of Minerva Planning Group is high net worth individuals with 35 clients and $62.19 million of assets under management. Among the 11 most similar advisory firms, Minerva Planning Group has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $104.84 million for 88 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Minerva Planning Group doesn't advise any private funds.

Careers at Minerva Planning Group, Inc.

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Sandra Ruth Porter	President, chief compliance officer	1 Aug 1987	50% - 75%	1588936
Micah Porter	Vice president	1 Sep 2003	25% - 50%	4780133
Micah Sanders Porter	Vice president	1 Sep 2003	50% - 75%	4780133
Micah Sanders Porter	Ceo and chief compliance officer	1 May 2006	75% - 100%	4780133
Sandra Ruth Porter	Secretary	1 May 2006	Other	1588936

Based in Decatur

The principal office where Minerva Planning Group, Inc. performs its advisory services is located at 315 W. Ponce De Leon Avenue, Decatur, GA 30030, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-816-6688 or by fax 419-821-2646. The normal business hours are 9:00am to 5:00pm on Monday - Friday. You can find more information about the New York firm at krullandcompany.com.