Alliance Advisory & Securities, Inc. (Westlake Village)

Name: Alliance Advisory & Securities, Inc.
Address: 3390 Auto Mall Drive, Westlake Village, CA, 91362
Telephone: 805-371-8020

Alliance Advisory & Securities, Inc. is a large advisory firm based in Westlake Village. It manages $245.14 million of regulatory assets for 1,580 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Texas, and Washington.

Alliance Advisory & Securities provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm also engages as financial planning services.

Alliance Advisory & Securities: assets under management

The assets under management (AUM) of Alliance Advisory & Securities, Inc. is $245.14 million. The firm's AUM has grown by 506% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $123.2 million in discretionary accounts and $121.94 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $233.33 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $115.91 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 63% of the total AUM. The second-largest asset type is exchange traded securities, which make up 20% of the firm’s portfolio. Investments in cash and cash equivalents form 17% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Alliance Advisory & Securities, Inc. for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Randall Paul Sanada serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pooled investment vehicles. The largest group of clients of Randall Paul Sanada is high net worth individuals with 134 clients and $164.4 million of assets under management. Among the 6 most similar advisory firms, Alliance Advisory & Securities has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $245.14 million for 391 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Alliance Advisory & Securities also advises several private funds. Namely, one hedge fund and one private equity fund. The minimum investment commitment required of non-related persons ranges from $30,000 to $100,000.

Careers at Alliance Advisory & Securities, Inc.

The company employs 20 people that are either part- or full-time employees. 65 percent of the employees work as investment advisers or researchers. 16 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Randall Paul Sanada has been acting as President since 1 Mar 1991. Jeffrey Thomas Garagliano joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Alliance Financial Group	Parent corporation	1 Mar 1991	75% - 100%	95-4118151
Randall Paul Sanada	President	1 Mar 1991	Other	409938
Jerry Vincent Sanada	Financial and operations officer	1 Nov 1997	Other	2653139
Randall Paul Jr Sanada	Vice president	1 Apr 2001	Other	2785856
Supinya Mektrakarn Nguyen	Compliance officer	1 Jul 2001	Other	4350776
Michael Earl Garner	Chief compliance officer	1 Oct 2005	Other	4936494
Jeffrey Thomas Garagliano	Chief compliance officer	1 Oct 2013	Other	3208095

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Randall Paul Sanada	President	1 Jul 1987	25% - 50%	409938
Randall Paul Jr Sanada	Vice president	1 Aug 2013	25% - 50%	2785856
Jerry Vincent Sanada	Cfo	1 Aug 2013	25% - 50%	2653139

Based in Westlake Village

The principal office where Alliance Advisory & Securities, Inc. performs its advisory services is located at 3390 Auto Mall Drive, Westlake Village, CA 91362, which is also the mailing address of the firm. An additional office of the firm is in Camarillo, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 805-371-8020 or by fax 805-371-8008. The normal business hours are 9:00 am - 5:00pm on Monday - Friday. You can find more information about the New York firm at allianceadvisory.com.