Verdence Capital Advisors, LLC (Hunt Valley)

Name: Verdence Capital Advisors, LLC
Address: 217 International Circle, Hunt Valley, MD, 21030
Telephone: 410-472-5380

Verdence Capital Advisors, LLC is a large advisory firm based in Hunt Valley. It manages $1.37 billion of regulatory assets for 3,438 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Arizona, California, Colorado, and 18 other states.

Verdence Capital Advisors provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Verdence Capital Advisors: assets under management

The assets under management (AUM) of Verdence Capital Advisors, LLC is $1.37 billion. The firm's AUM has gone down by -5% since the beginning of its operation, and $4.35 million of the total AUM is attributable to clients outside of the United States.

The firm manages $1.37 billion in discretionary accounts and $9.41 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $397.27 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $9.41 million.

Verdence Capital Advisors has custody of $1.02 billion in cash and securities for 709 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 40% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 16% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Verdence Capital Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Verdence Capital Advisors serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Verdence Capital Advisors is high net worth individuals with 283 clients and $904 million of assets under management. Among the 10 most similar advisory firms, Verdence Capital Advisors has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.37 billion for 928 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Verdence Capital Advisors doesn't advise any private funds.

Careers at Verdence Capital Advisors, LLC

The company employs 24 people that are either part- or full-time employees. 79 percent of the employees work as investment advisers or researchers. 15 employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Leo Joseph Kelly	Managing member	1 Apr 2017	50% - 75%	2872188
Matthew Sanderson Moore	Member	1 Apr 2017	Other	1848803
Thomas John New	Member/chief compliance officer	1 Apr 2017	Other	3084313
John David Morgan	Member	1 Apr 2017	Other	2643921
Brian Matthew Sabo	Member	1 Apr 2017	Other	2612172
Charles Stephen Holt	Member	1 Apr 2017	Other	1943440
Richard Manuel Rosa	Member	1 Apr 2017	Other	2370546
Stephen Lloyd Thacker	Member	1 Apr 2017	Other	2230751
Brian John Grumbach	Member	1 Apr 2017	Other	2834637
Kevin Michael Cuff	Chief compliance officer & director of business management	1 Feb 2019	Other	3274631

Based in Hunt Valley

The principal office where Verdence Capital Advisors, LLC performs its advisory services is located at 217 International Circle, Hunt Valley, MD 21030, which is also the mailing address of the firm. An additional office of the firm is in Alexandria, VA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 410-472-5380 or by fax 443-541-4283. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at verdence.com.