Southern Trust Financial Planning, Inc. (Sarasota)

Name: Southern Trust Financial Planning, Inc.
Address: 1943 Morrill Street, Sarasota, FL, 34236
Telephone: 941-308-0041

Southern Trust Financial Planning, Inc. is a large advisory firm based in Sarasota. It manages $109.9 million of regulatory assets for 637 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of Florida, Maryland, Michigan, and 4 other states.

Southern Trust Financial Planning provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Southern Trust Financial Planning: assets under management

The assets under management (AUM) of Southern Trust Financial Planning, Inc. is $109.9 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 287% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $109.9 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $172.52 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 61% of the total AUM. The second-largest asset type is exchange traded securities, which make up 33% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Southern Trust Financial Planning, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Marc Steven Wolff serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Marc Steven Wolff is individuals with 297 clients and $69.68 million of assets under management. Among the 9 most similar advisory firms, Southern Trust Financial Planning has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $109.59 million for 319 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Southern Trust Financial Planning doesn't advise any private funds.

Careers at Southern Trust Financial Planning, Inc.

The company employs 7 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Marc Steven Wolff	President/chief compliance officer	1 Jun 2004	75% - 100%	2339538

Based in Sarasota

The principal office where Southern Trust Financial Planning, Inc. performs its advisory services is located at 1943 Morrill Street, Sarasota, FL 34236, which is also the mailing address of the firm. An additional office of the firm is in Bonita Springs, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 941-308-0041 or by fax 941-308-0047. The normal business hours are 8:30 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at southerntrustfinancial.com.