Sage Rhino Capital LLC (Menlo Park)

Name: Sage Rhino Capital LLC
Address: 525 Middlefield Road, Suite 119, Menlo Park, CA, 94025
Telephone: (650) 352-5600

Sage Rhino Capital LLC is a large advisory firm based in Menlo Park. It manages $426.09 million of regulatory assets for 921 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdiction of California.

Sage Rhino Capital provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Sage Rhino Capital: assets under management

The assets under management (AUM) of Sage Rhino Capital LLC is $426.09 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 132% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $426.09 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $462.63 thousand each.

Sage Rhino Capital has custody of $192.25 million in cash and securities for 70 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 76% of the total AUM. The second-largest asset type is state and local bonds, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sage Rhino Capital LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Sage Rhino Capital serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Sage Rhino Capital is high net worth individuals with 90 clients and $417.89 million of assets under management. Among the 8 most similar advisory firms, Sage Rhino Capital has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $424.5 million for 116 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Sage Rhino Capital doesn't advise any private funds.

Careers at Sage Rhino Capital LLC

The company employs 5 people that are either part- or full-time employees. 40 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Caroline Novak	Managing member & chief compliance officer	1 Dec 2017	50% - 75%	4445598
Igor Boris Lotsvin	Managing member	1 Dec 2017	50% - 75%	4425376

Based in Menlo Park

The principal office where Sage Rhino Capital LLC performs its advisory services is located at 525 Middlefield Road, Suite 119, Menlo Park, CA 94025, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (650) 352-5600. The normal business hours are by appointment on Monday - Friday. You can find more information about the New York firm at sagerhino.com and its LinkedIn profile.